Rose Parade organizers have given the 117-year-old event its first makeover, designed to attract TV viewers, reports The Associated Press.

CBS isn't interested, but the event will still be seen on ABC, NBC and a slew of other outlets by an estimated 50 million viewers.

On Monday -- a day later than usual because of a "never on Sunday" policy -- the rolling flowerfest will kick off with a splashy show by LeAnn Rimes, plus dancers and aerialists. There also will be midparade performances -- yes, the whole parade will pause -- by singer Toni Braxton and magician Lance Burton.